When you think about TAG Heuer, you think about a company that embraces the concept of avant-garde. New, exciting, experimental ideas are the essence of avant-garde and its only fitting that an innovative luxury watch brand such as TAG Heuer associates with it so strongly. In fact, their name is a direct derivative, with TAG being an abbreviation for Techniques d’Avant Garde. Originally founded in 1860 by Edouard Heuer, it wasn’t until 1985 that it merged with the company TAG Group and became the luxury brand it is today. TAG Heuer makes a variety of products for the modern consumer but it is their watches that steal the show. Their heavy investment into endorsements from celebrities such as Cristiano Ronaldo, Tiger Woods, and even Leonardo DiCaprio has catapulted TAG Heuer into being one of the most sought after luxury watch brands amongst professional athletes and movie stars alike.
One of our motifs at Gray & Sons is to always provide quality timepieces, and our collection of TAG Heuer’s is no exception. We put all of our certified authentic pre-owned TAG Heuer watches through a full servicing process handled by one of our six in-house Swiss trained watchmakers that delivers a final product that looks like new again. We guarantee all of our lightly used TAG Heuer watches with a 12-month warranty and our signature “Like New for Life” policy that ensures to keep your purchase looking new for as long as you own it. If you already own one and are simply looking to repair it and give it new life, our repair facility is fully updated and equipped with all the necessary parts and machinery that has enabled us to become one of the leading TAG Heuer watch repair and servicing centers in the world.Our Guarantee Repair your TAG Heuer Watch Sell Us Your TAG Heuer Watch What our customers are saying Receive our Catalog!