Our team

The primary focus of our company has always been selling meticulously restored & like-new condition Certified Preowned watches and one-of-a-kind estate jewelry pieces, but we can also special order unused watches from most of the famous Swiss Brands and have an impressive selection of modern jewelry as well as diamonds of all types & qualities.

We are always acquiring  new watches and jewelry pieces, so check our website frequently, or sign up for our free monthly catalog. If you have an item that you are interested in selling, we can help sell your piece

Our Swiss-trained watchmakers are experts at restoring watches to their original like-new condition. We are one of the preeminent locations for Miami watch repair - and around the world. With six in-house Swiss-trained watchmakers with over 150 years combined experience to handle all your watch repairs and service issues. If you have a watch that is not working as it once did, send it to us. You will be amazed at your new watch. Our Miami Beach showroom is located across from the world renowned Bal Harbour Shops, and we have been doing mail order business with customers around the country, and even around the world. If you are ever in the area please stop by, we would love to meet you.

Keith Alison Gray

Keith Gray, President & Founder

e-mail: [email protected]

Keith is the company's primary international buyer and the visionary of Gray & Sons marketing. He is particularly proud of the team that he has helped train over the years to become specialists in this field. Having taken many seminars on personal & corporate effectiveness, Keith strives to keep his company on the cutting edge of this industry. He loves working, collaborating, doing restoration of watch bracelets/watch cases and doing what most jewelers/specialists would consider too difficult or impossible.

Keith loves mechanical Swiss and USA made pocket and wristwatches. He likes the gears, the wheels, and under the hood experience working with his watch repair staff.

Our Team


Rich Finlinson, Marketing Director & Sales Specialist

e-mail: [email protected]

After graduating in English at the University of Utah and taking specialized studies in advertising, Rich started working at Gray & Sons 14 years ago. Rich uses his experience in all aspects of international advertising, marketing & sales. Rich speaks both English & Spanish.

"The watch that looks best on Rich's wrist is the Breitling Montbrillant - it is a great modern interpretation of a classic vintage style."

Rolex Pepsi Jackie

Jackie March, Senior Sales Specialist

e-mail: [email protected]

From a young age Jackie has been involved in many sales environments. Here at Gray & Sons, she has grasped a vast knowledge of complicated timepieces and estate jewelry and has grown to appreciate and love them all. Jackie speaks both Spanish & English.

"Jackie loves her Rolex Pepsi bezel GMT Master, because like her, it is highly coveted, desired and considered to be an "investment" timepiece."

Joe Cerullo

Joe Cerullo, Master Watchmaker

One of our favorite employees at Gray & Sons comes to us with a wealth of knowledge & experience in the repair & restoration of fine Swiss timepieces. Joe Cerullo is a Certified Master Watch & Clock Maker and past President of the American Watch & Clock Makers Institute. He is a gold medal graduate and a micro-lathe expert from W.O.S.T.E.P. in Switzerland and has 35 years of experience restoring high-grade complicated watches and has worked with most of the big Swiss watch manufacturers including Rolex, Audemars Piguet, Piaget, Cartier, Corum, Breguet, and Girard Perregaux. Joe is a great addition to our service team that ensures all our Certified Preowned watches function and look the best they possibly can.


Claudine Faifer, Sales Specialist

e-mail: [email protected]

Claudine, born in Paris France, has worked for Gray & Sons in various capacities for over 20 years. She has an excellent knowledge of antique and estate jewelry, sterling silver, and watches. Besides showroom and phone sales, Claudine also manages our online auctions. Claudine speaks English, French & Spanish.

Junior White

Junior Whyte, Repair & Restoration Specialist

Junior has worked at Gray & Sons for over 25 years. Over his years as a watchmaker Junior has fixed or serviced thousands of fine watches. Junior learned the trade of watchmaking in his native Jamaica from his father, he also spent three years in Switzerland getting additional training. Junior has been supervising and training along with Keith Gray all facets of jewelry and watch service & quality control. He has helped give Gray & Sons a definitive advantage over the competition - in fact many authorized and factory service centers have used Mr. Whyte's staff to repair, polish, detail & restore their fine products to new showroom condition.


Viktoria Peshkur, Sales Specialist

e-mail: [email protected]

Viktoria has completed her Master Degree in Law from University of Belarus and is currently residing in Hallandale, Florida. Viktoria is educated in Great Britain and fluent in English and Russian. She also finished 5 years Art school and was nominated as the best drawing artist in a Japanese drawing competition.

"Viktoria is in love with extraordinary and vintage-inspired jewelry which she finds in estate worlds of Gray and Sons house collection. Jewelry to her is a lifelong love affair and talismans of her journey through life."


Natalia Kudelina, Sales Specialist

e-mail: [email protected]

Natalia is a wonderful addition to G&S team. She has a bachellor degree in Economics from Saint-Petersburg, Russia. She loves watches and jewelry and works in sales and quality control. Her out of work time is spent loving her 2 children.

"Natalia doesn't imagine her life without jewelry, it has become a part of her life. She loves to work, to live and enjoy the beauty of precious stones and metals, vintage and modern watches, each of them is a piece of art."

Natasha Anspach


e-mail: [email protected]

Graduated at Miami Int'l School of Art & Design with a major in Fine Art & Fashion Design and started a long career in Fashion having worked at blue chip companies such as Jones Apparel Group and Liz Claiborne - DKNY. After 20 years between New York and London both deepening the studies in Fashion at Parsons and Central Saint Martins while working in the Luxury Fashion industry gaining expertise in all areas from Design to Retail, moved to the jewelry business, working at Bamford England on commissioning exclusive designs with hyped jeweler Pippa Small. Spearheaded the opening of Brazilian jewelry brand Guerreiro flagship store in the Design District and worked as Head of Sales and Merchandiser at the Seybold Building before joining Gray & Sons.

Speaks English, Spanish, Portuguese and Italian.


Laurie Raya, Accounting

e-mail: [email protected]

Originally from New York, Laurie works in our accounting department as a bookkeeper. Laurie has over 15 years experience in accounting, and is well versed in event planning & logistics. Although she has never worked in the jewelry field prior to joining the team at Gray & Sons, she is eager to learn everything she can about such an exciting industry.

Max Stalmach

Max Stalmach

e-mail: [email protected]

Maximilian Stalmach Gray is the son of the owner, Keith Gray. He has been working at the store since the tender age of 13 and has grown up in the business. He went to Immaculata La Salle High School in Coconut Grove for the first three years of high school. The following year, he transferred to Riverside Military Academy located in Gainesville, Georgia, where he graduated from. This introduction to the military life led him to enlist in the United States Army Reserve. He has attained the rank of Specialist and is currently stationed at the 344th Sapper Engineer Company. He is also a full time student at Florida State University where he is in ROTC and pursuing a degree in Chemistry. He is fluent in Polish, intermediate in Spanish, and has a strong interest in world history.

Antonella Diaz

Antonella Diaz, Sales Associate

e-mail: [email protected]

At 17 years old, Antonella began working here at Gray and Sons Jewelers as a high school intern. After graduating, she stayed loyal to our company and is now one of our head receptionists dealing with real-time customers face to face, over the phone, or through online communications. Although this is her first job, Antonella shows great promise in problem-solving, customer service, task managing and can handle any obstacle given to her. In the short time she has been here, she has quickly grasped the ability to handle the sales, purchases, and repairs of a plethora of high-end jewelry and watches such as Rolex, Patek Philippe, Cartier and more. Now that she has experienced first-hand what it takes to run a luxury business, Antonella has grown her understanding of how the real world works. Working at Gray and Sons Jewelers, Antonella has learned that there is a lot more to watches and jewelry than the glitz and glam. Each client that runs into Gray and Sons can know that when working with our staff, they will be encountering personnel that knows the importance behind every birthday, wedding anniversary, graduation gift, and other eventful moments in life

Dennis Lindo

Dennis Lind0, Senior Graphic Designer

e-mail: [email protected]

Born in Cuba and father of four wonderful children, Dennis is one of our newest additions to the Gray & Sons Marketing Department. He is a College graduate in Graphic and Fine Arts and brings extensive experience in design, printing & marketing. He was an instant fit and had an immediate impact to the improved catalog design and production, web graphics and other marketing materials."

Gray & Sons - Showroom

It was 1980 when we first opened our doors for business in Miami Beach, Florida. While a lot has changed since then, there are fundamental principles that have governed Gray & Sons since day one. Principles like offering only the highest quality merchandise coupled with the highest quality service all at a substantial discount, have helped us grow into what we are today.