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Founded in 1860, Louis-Ulysse Chopard started the L.U.C watch company in Sonvilier, Switzerland. The young artisan watchmaker created works of art with innovative designs on unique chronometers and pocket watches. He quickly became a recognizable name in the industry. His son, Paul-Louis takes over the company in 1915. Six years later, he moves the headquarters to La Chaux-de-Fonds then relocates in 1937 to Geneva, the capital of fine watchmaking. In 1941. Paul-Louis’ son Paul-Andre takes over. After years of running the company, he realizes that his children have no interest in the company, so he looks for a buyer.

In 1963, Paul-Andre meets Karl Scheufele III, grandson of Karl Scheufele I, who was a master watchmaker in Germany and created his own company, Eszeha, at a young age. Karl the I revolutionized the way pocket-watches were designed, allowing the owner to wear the watch as a necklace or a bracelet, thus making it a popular accessory among women. Karl the I wanted to acquire a Swiss-based watch company but never succeeded. His grandson decides to buy out Chopard, therefore fulfilling his grandfather’s wishes. The birth of the Chopard look began in 1972, the look was inspired by Art Deco and Art Nouveau movements.

At the age of 16, Caroline Scheufele, sketched out what will become known as the Happy Diamond Clown – a playful clown with a belly full of loose diamonds. This launched the jewelry side of the company. In 1985, they introduced the Happy Diamonds collection. The line’s motto is “diamonds are happy when they are set free”. The Casmir collection was introduced in 1990, boasting floral ornamentation and sinuous curves. A few years later, the Pushkin collection featured gold, pearls, precious stones and polished diamonds inspired by Russian churches. The Happy Sport collection was launched in 1993. Allowing an original association between steel and diamonds in an audacious and free-spirited way. Other collections include the Palme Verte Collection, I for Imperiale, Chopardissimo, and Ice Cube, a geometric-inspired collaboration with Garance Doré

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