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You’ve owned it all right? Stunning sterling silver? Luminous yellow and white gold arrays adorned with diamonds and precious stones? The world of fine jewelry is vast and sometimes the desire to own the best becomes insatiable. For years, jewelers and jewelry designers have sought to continually outdo themselves. Most of the time, their efforts involve one of the most brilliant and precious metals available—platinum. Gray & Sons is one of the premier experts in fine platinum jewelry. Today, we’re here to give you a quick rundown on this spectacular material.

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Tiffany Diamond Semi-Eternity Band In Platinum.

“What’s the difference between platinum and white gold?” This may be one of the most common questions a jeweler gets when a client inquires about the advantages of purchasing a platinum piece. One of the most important things to remember is that platinum is about 30 times more rare than gold. It’s also considerably harder and more difficult to work with. On top of it all, most platinum used in jewelry design is about 95% pure while white gold is typically an alloy that’s about 75% pure.

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Click here to learn more about our selection of fine cufflinks.

So what are the advantages and what does this mean for you when you’re out searching for that stunning new platinum piece? First thing’s first. Platinum is a tough metal. While gold is typically soft and easily succumbs to fading, platinum can maintain its beautiful color for a lifetime. It doesn’t need rhodium plating and possesses a heft that can be immediately realized from the moment you hold it. That’s because most platinum alloys are about 20% more dense than white gold.

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A lovely platinum diamond engagement ring from Tiffany & Co. Click here to learn more.

It goes without saying; a metal this unique and high in quality requires the touch of an equally spectacular craftsman. Only highly specialized jewelers can create with platinum due to the fact that it can often be quite difficult to work with. As a result, this might mean a different kind of price tag than most clients are used to. More often than not however, the results are stunning. Platinum has the ability to showcase diamonds securely while maintaining a beautiful luster for years. Just take a look at this stunning double row princess cut diamond bracelet for example!

Another factor to consider is the fact that platinum loses very little weight throughout its lifetime. That means that daily wear and even polishing have a minimal effect of the durability of the actual metal. In theory, platinum jewelry can potentially last longer than gold and other precious metals.

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Click here to learn more about this Rolex Yacht-Master with a platinum bezel.

At Gray & Sons, we carry an immensely diverse collection of platinum jewelry. You’ll find a wide range of platinum rings, necklaces, earrings, bracelets, cufflinks, and even brooches to choose from. Our collection includes works from classic platinumsmiths like Cartier, Tiffany, and Bvlgari as well as new modern pieces from designers like David Yurman, Ritani, and Scott Kay.

Find the perfect gift for that special someone, commemorate your latest professional milestone, or just treat yourself! Our in house experts have years of experience handling and caring for these fine pieces. You’ll find only the best and nothing else. Adding a beautiful platinum item is exciting for any jewelry enthusiast. So stop by Gray & Sons today! We’ll make sure you’ll find yourself falling in love with your new platinum piece again and again.

Gray & Sons accepts luxury consignment of name brand fine Swiss watches, as well as pens, sterling silver flatware, tea sets, and name brand jewelry including David Yurman, Tiffany & Co., Cartier, Boucheron, Graff, Harry Winston, Van Cleef & Arpels, and diamonds over 1.00 carat.