Chanel Watches

Some names are so heralded the world over, they can be easily recognized by their logo alone. A prime example of this notion can be found in the luxury brand of Chanel. With the addition of Chanel watches to your personal collection, elevate your style with a signature look sure to turn heads. As a staple on the luxury scene of fashion and jewelry, Chanel is one of the most prestigious brands in the world, and while not widely known for their wristwatches, their introduction into the luxury watch industry in 1987 has been well acclaimed. All the sophistication and elegance associated with the Chanel brand now resonates within the poise of a wristwatch expertly created with attention to every imaginable detail. Their inception model, the Premiere, has been a head turner for years, but it is their J12 line that has won the hearts of many fashion experts and has become their most popular offering. With inspiration drawn from French culture along with the mechanics of the finest Swiss movements, Chanel has made a name for themselves amongst even the most avid watch enthusiasts.

A Brief History of Chanel

The Chanel story begins in 1910, when founder Gabrielle “Coco” Chanel set out to introduce her eye for fashion to the world. Her designs were symbols of innovation that married style with simplicity and practicality, leading Chanel to become a prominent figure in the fashion industry. About a decade later, Chanel introduced the quintessential Chanel suit, bringing together masculine and feminine elements to revolutionize women’s fashion. Chanel also introduced the iconic “little black dress” and, importantly, introduced costume jewelry as a fashion accessory.

After building a well-respected worldwide reputation and solidifying the name as a fashion pioneer, Chanel the brand was passed into the hands of Karl Lagerfeld, who became the chief designer in 1983. In 1987, Chanel entered the luxury watch market with the introduction of the Premiere watch, a timepiece inspired by the shape of the iconic Chanel No. 5 perfume bottle stopper. True to the legacy of innovation, this watch was a break from the traditional shape of luxury watches, and incorporated several design elements that celebrated Chanel’s reputation.

In 2000, Swiss watchmaker G&F Chatelain joined the Chanel family, and watchmaking became a dedicated in-house process for the fashion brand. Chanel has since become a renowned luxury watchmaker, with designs both classic and avant-garde. Iconic Chanel watches include the Chanel J12 watch, the Chanel Boyfriend watch, and the already mentioned Chanel Premiere watch.

Buy Pre-owned Chanel Watches

Here at Gray & Sons Jewelers, we offer a diverse selection of pre-owned Chanel watches to complete your collection of luxury time wear. A Chanel watch is sure to live up to the high expectations associated with the brand while giving you a style staple you will love showing off at every occasion. All of our new and used Chanel watches are serviced and polished by our in-house Swiss-trained watchmakers and restored back to the elegance and luxuriousness that it had right out of the box. All of our pre-owned and new Chanel watches come with our guaranteed 12-month warranty, and also include our “Like New for Life” policy that has been a staple representing our exemplary after purchase customer service. If you have any questions regarding this policy, our services, or any of the selections you see in our inventory, please contact us. A representative will gladly assist you in any way to ensure a satisfying shopping experience.

Iconic Chanel Watch Collections

Part of being an iconic fashion and watchmaker brand is having iconic collections to go with the name, and Chanel does not disappoint. For fashion-forward luxury watch enthusiasts, here are some famous Chanel watch collections to consider.

Chanel J12: The J12 collection was introduced in the year 1999, and is named after the J-class racing sailboats. These boats are characterized by a sleek aesthetic and minimalist charm, which is represented in the timepiece design. Available in multiple colors, the J12 features a rotating bezel, which can help measure elapsed time, and a crystal caseback, which showcases the carefully crafted mechanism on the inside of the piece.

Chanel Boyfriend Watch: The Boyfriend Watch collection was introduced in 2015, and is meant to emulate the style of a men’s luxury watch, but fit to a woman’s wrist. It is a clean, minimalist design available in different sizes and materials. Date and small seconds are the most popular complications found in this collection.

Chanel Premiere: The Chanel Premiere collection was Chanel’s introduction into the world of luxury watchmaking, and it has been an iconic part of the brand ever since. Shaped like the iconic Chanel No. 5 perfume bottle, the design is emblematic of Chanel’s innovation and affinity for the avant-garde.

Chanel Camelia: Styled after the iconic Chanel Camelia flower, the Camelia collection pays homage to the legacy and tradition of the Chanel name. The small, round case is adorned with diamonds surrounding a typically minimalist dial. The fine attention to detail in the Camelia’s design is emblematic of Chanel design and craftsmanship.

Chanel Mademoiselle: The Mademoiselle collection is named after Coco Chanel’s nickname, Mademoiselle. The collection features a sophisticated design around a minimalist dial, which showcases a subtle quilted pattern, reminiscent of the iconic Chanel handbag.

Chanel vs Bvlgari vs Tiffany

Whether it is a brand new watch or a pre owned luxury watch, luxury watch purchases are a big deal, and comparing brands with big reputations can be a little daunting. Between Chanel, Bvlgari , and Tiffany, does one brand stand out over the other?
Truly, the choice between these three watchmakers is one of personal taste. Each watchmaker brings their own style and legacy to their designs, each stemming from a different corner of the fashion world. The Chanel brand was born in Paris, Bvlgari comes from Rome, and Tiffany & Co. comes out of the concrete jungle itself: New York City.

Chanel watches are statement pieces that reference the brand’s iconic history. Expressive and edgy, Chanel watches are always unique and innovative, with designs that often call back to specific Chanel characteristics, like the pattern and material of Chanel bags.

Bvlgari watches, on the other hand, are bold designs that feature unique shapes and vibrant colors. Many Bvlgari collections also feature beautiful diamonds and other precious stones.

Finally, Tiffany watches are well-known for their sophisticated designs that often feature roman numerals and the iconic Tiffany Blue. These collections also commonly feature beautiful stones.

Why Invest in a Chanel Watch?

Luxury watches come with a luxury price tag, and while buying used luxury watches helps lower that price point, the purchase can still feel like an investment. Luckily, however, investment is an accurate term to use.

Due to the expert craftsmanship and the valuable materials, luxury watches can be financial assets that hold their value remarkably well. Further, the luxury watch market is always active, meaning that holding value in a fashionable Chanel Premiere watch can also pay off as a useful investment. Especially in an uncertain economy, storing some value in luxury timepieces is a way many enthusiasts diversify their assets.

Chanel is no outlier in this conversation of value, and its reputation for quality and fashion make it a particularly desirable asset to invest in. Further, purchasing a used Chanel watch lowers the barrier to entry into the investment while expanding your selection to older, vintage models. Unlike other kinds of financial investments, a pre owned Chanel Boyfriend watch is an investment that you can enjoy every day—with the right outfit.

Find Your Luxury Chanel Watch at Gray & Sons

A used Chanel watch can be a great investment, but only if you’re purchasing from a reputable and trustworthy source. Gray & Sons began as a brick and mortar shop in 1980. Since then, it has been building its reputation both in the local community as well as in the larger industry, earning an A+ with the Better Business Board, having good standing with the International Watch & Jewelry Guild, and becoming a world leader in used certified pre-owned luxury watches.

43 years young, Gray & Sons welcomes over a million visitors each year onto the online catalog, and mails hundreds of thousands of catalogs directly to customer homes. With a 10 day return privilege, Gray & Sons customers also have the opportunity to have their watches independently appraised, making sure that the piece is unique and adequately valued. If you’re looking for a trustworthy, reputable, and professional source for your pre owned Chanel watch purchase, look no further than Gray & Sons.