Rolex Day-Date President

The very first Rolex Day-Date, also known as the Rolex Presidential, made its grand entrance into the watch industry back in 1956. This masterpiece of a watch was originally cast in 18-carat gold, and is now only sold in gold variations and platinum- it has never been produced in stainless steel. It was the first watch to sport the Day-Date feature, where the day of the week was fully spelled out and visible through a window curving along the top of the dial.You will often find the Rolex Day-Date referred to as the Rolex President or Rolex Presidential because it was particularly popular with many commander-in-chief’s, starting with President Eisenhower. It also happened to be set on their signature President bracelet, which also helped contribute to its nickname. Because of this presidentially-scaled endorsement, the Rolex Day-Date has gone on to be the most popular Rolex model amongst celebrities, royalty, and everyone else in between held to a high regard. Today, the strong legacy of the Day-Date continues, as it remains the preferred choice for those looking to buy a timepiece that carries status.

Rolex Presidential / Rolex President

The latest offering from Rolex, the Day-Date 40mm, was launched with a lot of fanfare in Basel 2015, which is the largest watch convention in the world. It succeeds the Day-Date 41mm that was introduced in 2008. Of course, the first Day-Date was the 36mm launched in 1956, which is still a much sought after watch among devoted watch collectors.

The Rolex Day-Date is an evergreen wonder, and continues to reach impressive levels of popularity. At Gray and Sons, the nuances of detail and heritage that are embodied by each of these timepieces are some of the reasons we admire the complexity of Swiss made watches so much. Buying a pre-owned certified authentic Rolex Day-Date watch requires the knowledge of experts, and we gladly have them at your disposal. With 6 in-house Swiss-trained watchmakers and jewelers with over 150 years of combined horological experience, shopping the best place to buy a used Rolex Day-Date has never been more secure. It doesn’t stop at buying however, because we also specialize in trading, repairing, and consigning Rolex Day-Date watches. All Rolex watch sales are backed by our premium 2 year warranty, and free annual polishing thanks to our trademarked “Like New for Life” policy.