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At Gray & Sons we have repeat customers who return to us time and time again. These customers are in a class of watch owners who consider buying a luxury watch a hobby and understand that owning one is much more than just a purchase, its an investment. Alternatively, we also have inexperienced watch buyers come in on a daily basis; people who are completely new to the luxury watch market. They don’t know much about this new realm of high-end timepieces, but they do know that they have finally achieved a level of success in their lives that warrants splurging on themselves by buying their first luxury watch. As with all big purchases, it can be intimidating deciding where to start, but the general rules of thumb that we provide help to offer more clarity. First timers buying their first luxury watch should look for something reliable, something that will maintain its popularity, something that fits their style, and also something versatile that they can wear regularly. Here’s a few of our recommended “no-brainer” watches to start with that fit that profile and can hopefully can give you some direction when you are ready to take the step into the luxury watch market.

Rolex Submariner

Some watch brands have simply remained reliable for most of their existence. There is no denying that Rolex is the quintessence of luxury watches and that’s why its usually the go-to for first time buyers. First timers also have a tendency to favor a more sporty appearance and buy watches in stainless steel. A prime example of a stainless steel sports-watch that has not only maintained its value, but has also remained popular for generations, is the Rolex Submariner. Since its first debut in 1954, the Rolex Submariner in stainless steel has always been distinguishable. Very little has changed in its design over the years, with the very first model having only marginal differences from the ones Rolex is currently producing. This is one of the best entry level watches to buy as they do a fantastic job in meeting all of our recommended guidelines.

Rolex Submariner Watch
Rolex Submariner Watch

Omega Seamaster

Another luxury watch brand that has maintained its popularity is the Omega Seamaster series. Beginning production in 1948, this model has since seen many different variations, however, the iconic Omega Seamaster 300 still remains fashionable. In the widely popular James Bond movie franchise, the protagonist wore a Rolex for years, however this changed in 1995 when Bond- James Bond, began wearing an Omega Seamaster Professional. Every movie since then has Bond solely wearing an Omega. This watch is a must-have for any Bond fan and a safe bet for anyone buying their first luxury watch.

Omega Seamaster Watch
Omega Seamaster Watch

Jaeger LeCoultre Reverso

It isn’t only modern sports watches that manage to remain popular. Our dark horse recommendation that people may not have heard of is the Jaeger LeCoultre Reverso. It was originally created in 1931 as a response to polo players complaining about their watch crystals getting cracked during matches. This watch has the ability to reverse the body, which is unique within the luxury watch market, making it a great addition to anyones collection. It has all the elements of our other recommendations but with a lot more class; perfect for those looking for a more elegant option. The Reverso has developed multiple different models featuring different case metals and band materials, but it always maintains its iconic rectangular case shape.

Jaeger LeCoultre Reverso Watch
Jaeger LeCoultre Reverso Watch

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Gray & Sons

We have been in business since 1980 in beautiful Miami Beach, Florida. The principal focus of our company has always been selling meticulously restored & mint condition Certified Preowned watches and one-of-a-kind estate jewelry pieces. Our Miami Beach showroom is located across from the world renowned Bal Harbour Shops, and we have been doing mail order business with customers around the country (and around the world) for over 13 years. If you are ever in the area please stop by, we would love to meet you.