Rising Rolex Prices – Why You Don’t Have To Take Part In The Madness

Rolex is a name synonymous with quality and there are few brands in the world that can match that kind of universal acclaim, recognition, and retention of value that Rolex prices reflect year in and year out. Throughout their history however, Rolex has transitioned through a period of “luxurification” and markets their watches more like jewelry rather than the tough and rugged tools that they used to be. That’s not necessarily a bad thing and we have to remind ourselves that several brands had to reconfigure their marketing tactics after the quartz crisis of the 1970s and early 1980s.

rolex prices
A Rolex watch crown fit for a king

Rolex Prices

Still, as a result, this process has inevitably resulted in some of the biggest price increases the industry has ever seen. It was their way out and this surge has fueled some of the most heated debates amongst collectors, enthusiasts, and even your casual everyday buyers. While an article on high Rolex prices can run for several pages, we’re going to try to address the basics and ponder if these prices really need to play a part in your own purchasing journey. Without spending too much time on economics, we can say that it’s easy for most to point the finger at inflation.

Sure, but you can’t argue that modern Rolex watches are produced under some of the most rigorous and high quality manufacturing practices in the world. In-house movements, exclusive alloys, bullet-proof finishing, and brand recognition all play a part in it too. With Rolex, you get what you pay for and there will always, always be individuals willing to pay full MSRP, especially when picking up one of the most popular status symbols in history. However, there’s no arguing that in many cases, purchasing power has decreased and has little chance of catching up with inflation throughout the luxury realm. Bottom line? Price increases or not, Rolex watches are overall less affordable today than they used to be.

With so much to consider though, you have to wonder if there’s a better way to enter the Rolex game. Most signs will point you towards the pre-owned market but that’s an area new buyers should never dare enter without careful research or the guidance of a trusted source or voice. While it’s true that Rolex watches retain their value spectacularly, there’s still an initial hit to be taken by the buyer walking out of the dealer with their shiny new Submariner. And with that in mind, it’s good to know that you now have some exploring to do.

Gray & Sons Jewelers offers a large and growing selection of authentic, certified pre-owned Rolex models and prices that keep you away from the tangles of the luxury watch world. And just for your reference, we’ve compiled a list of the top 100 Rolex models, their retail price, and a sample of our Gray & Sons certified pre-owned price. Take a quick look and we’ll be happy to help you find the right Rolex model for your collection.