Rolex Authentication at Gray & Sons Jewelers

Rolex Authentication

It’s no secret. Rolex is by far one of the most powerful brands on the planet. It’s instantly recognizable and synonymous with superiority, durability, and high quality. The Rolex watch is one of the leading names in the world of high-end luxury watches and even serves as a tangible symbol of success and status in the eyes of many. Over the years however, this perpetual fame has lead the brand to face issues concerning a serious wave of counterfeiting. For decades now, fake Rolex watches have continuously flooded the watch market, making it difficult for buyers to find a dealer they can trust.

Buy Authentic Timepiece

Buying a used Rolex can sometimes feel like navigating a minefield, but it’s refreshing to know that the good guys are still out there. At Gray & Sons Jewelers, we’re proud to say that we will always stand by the authenticity of our Rolex timepieces. If it isn’t a watch that we would personally own, then we won’t sell it. All certified pre-owned timepieces undergo a strict authentication process before hitting the showroom and with over a century of combined experience, our team of Swiss-trained watchmakers will help put your mind at ease. You can rest assured. Their procedures are detailed, accurate, and will leave you certain that you’re buying from the best in the business.

Rolex Authentication
A shot of two Rolex movements. One is a near perfect counterfeit and the other is authentic! Can you tell the difference?


It all starts with a visual inspection. This is where the years of experience really start to come into play. Our certified watchmakers assess the look, the feel, and the overall quality of each and every timepiece that comes through our doors. When it comes to Rolex, you can never be too careful and that’s why our process is so stringent. In most cases, fakes can be easily spotted and rejected. In our eyes, the worst fakes are the watches that are intentionally produced to deceive. Some of these even feature precious metals and higher end generic Swiss movements that mimic the look and feel of an authentic Rolex timepiece. This is where the process gets serious.

No caseback is left in place. No dial remains unexamined, serial number unchecked. Every lug, every bezel insert, every date wheel, every component is assessed for authenticity. Does the cyclops magnify the date correctly? Are the engravings off? Are the included papers married to the watch itself? These are all areas of consideration when authenticating these timepieces. There are no exceptions. Any watch that makes it to the floor is examined, tested, and authenticated. Only then does it earn the Gray & Sons seal of approval.

We are sure to sell only the authentic watch

Authenticity is the most important factor when it comes to buying your Rolex. We do Rolex Authentication. You will never see a watch listed on unless it has been through our extensive authentication process and that’s our promise. The market is flooded with enough of these fakes and we want nothing to do with them. So stop by our
website, request a catalog, or visit our showroom. Buying the watch of your dreams shouldn’t be stressful. We’re here with a promise and that promise is pure, unadulterated authenticity. That’s the Gray & Sons way.