Used Rolex: Which models are the best investment?

ARTICLE DATE 04/23/2024

Used Rolex Daytona 40mm 116519LN W528038 _p

When it comes to luxury timepieces, few brands command the same prestige and resale value as Rolex. As a savvy investor, considering a used Rolex watch can be a wise investment strategy. These pre-owned watches not only retain their timeless elegance but also offer the potential for substantial appreciation over time. 


From iconic models like the Submariner, Daytona, GMT-Master II, Day-Date, and Explorer II, each used Rolex carries a unique history and holds the promise of a potential rewarding investment. In this comprehensive guide, we'll explore the top used Rolex models that have consistently demonstrated their worth as possible investment-grade timepieces.


Rolex Daytona

The Daytona is an iconic chronograph watch that has become a grail timepiece for Rolex collectors and investors alike. Its rich motorsports heritage, dating back to the 1960s when Rolex sponsored the famous Daytona race, has contributed to its legendary status. Vintage Rolex Daytona models, particularly those with rare dial variations like the exotic "Paul Newman" dials, have seen astronomical appreciation in value over the decades. 

Used Rolex Daytona

These highly sought-after pieces have fetched record-breaking prices at auctions. Beyond rarity, the Daytona's timeless design, robust construction, and Rolex's unwavering commitment to quality have ensured that it retains its value and desirability across generations. As the demand for vintage Daytonas continues to outpace supply, these watches represent a potentially investment opportunity for those seeking a tangible asset with both historical significance and enduring appeal.


Rolex Submariner

The Submariner is undoubtedly Rolex's most iconic and recognizable model, renowned for its rugged construction, water-resistant capabilities, and timeless aesthetic. Vintage Rolex Submariner models from the 1960s and 1970s have become highly prized among collectors and investors, owing to their unique aesthetic appeal, historical significance, and limited supply. As one of the first dive watches introduced by Rolex, the Submariner's enduring popularity and association with underwater exploration have contributed to its potential as a solid investment option. 

Used Rolex Submariner

With each passing decade, these vintage Submariners continue to appreciate in value, driven by their scarcity, cultural relevance, and the uncompromising quality that Rolex is known for. Whether it's the sought-after "Red" Submariner or the highly collectible "Double Red" Sea-Dweller, investing in a well-preserved vintage Submariner can be a wise decision for those seeking a timepiece that combines practical functionality with the potential for long-term value appreciation.


Rolex GMT-Master II

The GMT-Master II is a versatile and highly functional watch designed for world travelers, aviators, and those who need to keep track of multiple time zones simultaneously. Its distinctive two-tone bezel, featuring a rotating 24-hour scale, has become an iconic design element that has made the GMT-Master II a favorite among watch enthusiasts and investors alike. 

Used Rolex GMT-Master II

Vintage Rolex GMT-Master II models from the 1950s and 1960s, as well as more recent editions with desirable configurations like the "Pepsi" (blue and red) or "Batman" (blue and black) bezels, have demonstrated strong investment potential. The GMT-Master II practical features, coupled with its association with the world of aviation and Rolex's legendary reputation for precision timekeeping, have contributed to its enduring value and potential for appreciation in the pre-owned market. 

Rolex Day-Date Presidential

Known as the "President's Watch," the Day-Date is Rolex's flagship model, exuding luxury, prestige, and sophistication. Vintage Rolex Day-Date models, particularly those crafted in precious metals like 18K gold or platinum, have proven to be excellent investment choices over the years. The Day-Date's elegant and instantly recognizable design has made it a symbol of success and achievement. Its association with influential figures, from heads of state to captains of industry, has further contributed to its desirability among collectors. 

Used Rolex Day-Date Presidential

As Rolex's most prestigious offering, the Day-Date's limited production numbers and enduring elegance have solidified its status as a potentially lucrative investment piece. With each passing decade, well-preserved vintage Day-Date models continue to appreciate in value, driven by their scarcity, craftsmanship, and the timeless allure of Rolex's most prestigious timepiece.

Rolex Explorer II

While not as widely recognized as some of Rolex's other iconic models, the Explorer II has developed a dedicated following among watch enthusiasts, collectors, and investors alike. Its rugged design, intended for explorers and adventurers, coupled with its relative scarcity, has contributed to its investment potential. Vintage Rolex Explorer II models from the 1970s and 1980s, with their distinctive 24-hour bezels and unique aesthetic, have seen significant appreciation in value over the years. 

Used Rolex Explorer II

The Explorer II's durability, functionality, and limited production numbers have made it an attractive investment option for those seeking a unique and highly collectible used Rolex watch. As the demand for vintage Rolex models continues to grow, the Explorer II's niche status and robust construction make it a compelling possible investment opportunity for those seeking a timepiece that combines utility, rarity, and the potential for long-term value appreciation.