Facelift to your watch. Change the character of your timepiece.

Rolex, Cartier, Patek Philippe, Audemars Piguet, Vacheron Constantin and all high end luxury Swiss timepieces and improve their look with a dial refinishing.

The dial of your watch is the "face" and personality that you look at every time you check the time

Your watch, like any mechanical instrument, needs to be serviced and taken care of every so often, even more if you do not wear the watch frequently.

Most high end watch manufacturers like Patek Philippe, Rolex, Breguet, Vacheron Constantin and many others recommend that you service, lubricate and clean the mechanical movement of your timepiece every 4 to 5 years to keep it working in perfect shape, lubricated and clean to avoid damaging the many parts that work together in perfect symphony keeping accurate time.

You can polish and detail the band and the head of the watch, even replace the sapphire or plastic crystal to make the watch look as close to brand new as possible, if that is your choice.

Many service centers can offer these repairs with different levels of quality and craftsmanship but most will not offer the possibility of refinishing the dial as to the original manufacturer’s specifications.

Or give it a new texture, or a different color, or making it more modern or making it vintage looking, even repairing water damaged or restoring the aging of an old dial, instead of replacing the original dial that would be a very expensive investment.

Restoring the dial is like changing the looks of your timepiece.

This is no small task. We have a long history of 40+ years doing what people will consider in many cases an impossible mission: repairing, restoring, rebuilding antique and modern watches, pocket watches and vintage timepieces.

Our Swiss-trained master watchmakers and our in-house jewelers can service and overhaul the movement and completely change the look of your high end luxury timepiece.

Polishing and detailing bracelet and head, replacing the crystal, and even refinish the dial to give you back the dream watch that you want to have or bring back the vintage beauty long lost.

We can give new life to your family heirloom, creating a tradition of a perfect gift for generations to treasure.

How Gray and Sons can take care of your Watch’s Dial?

The sky is the limit. Your imagination and taste will guide our refinishers to create the dial you dream off.

Re-coloring your Rolex dial, repairing and refinishing your rusty Patek Philippe dial damaged by water, or restoring the peeling paint of your Jaeger-LeCoultre dial is a job we do every day.

Rolex GMT Master after Gray and Sons, refinished as original.
The dial of your watch is the
Rolex GMT Master after Gray and Sons, refinished as original

Rolex Day-Date before Gray and Sons Rolex Day-Date after Gray and Sons, refinished new color


Refinishing or restoring a damaged luxury watch Swiss dial is, of course, much more complicated than what it seems.

We use the very same traditional techniques to refinish dials developed by Swiss and American watchmakers over 100 years ago to restore or refinish the likes of Ulysse Nardin, Blancpain or Cartier.

We clean the surface with special chemicals, remove all water rust and damage, old paint and flakes, if any, prepare the dial for the new coat of color using special paint and then resurface the dial with specialty designed machines that do this amazing job of rejuvenating, recuperating or renewing the look of your watch.

After all, nobody can see the awesome movement inside while you wear the watch, but everyone and especially the owner will enjoy looking at a brand new face. It is like having a new watch.

The sky is the limit. Your imagination and taste will guide our refinishers to create the dial you dream off.
Why is Gray and Sons the best place to entrust your luxury watch?
Gray and Sons - Luxury Watch Dial Repairs

Rolex Day-Date before Gray and Sons Rolex Day-Date after Gray and Sons, refinished new color

Rolex, Cartier, Patek Philippe, Audemars Piguet, Vacheron Constantin and all high end luxury Swiss timepieces and improve their look with a dial refinishing.
The dial of your watch is the
How Gray and Sons can take care of your Watch’s Dial?

Rolex Day-Just before Gray and Sons Rolex Day-Just after Gray and Sons, refinish new shinny finish

The sky is the limit. Your imagination and taste will guide our refinishers to create the dial you dream off.
Why is Gray and Sons the best place to entrust your luxury watch?
Gray and Sons - Luxury Watch Dial Repairs

   Rolex Day-Date before Gray and Sons Rolex Day-Date after Gray and Sons, refinished with new color

Rolex, Cartier, Patek Philippe, Audemars Piguet, Vacheron Constantin and all high end luxury Swiss timepieces and improve their look with a dial refinishing.
The dial of your watch is the
How Gray and Sons can take care of your Watch’s Dial?

Ladies Rolex Date before Gray and Sons ladies Rolex Date converted in a Day-Just dial after Gray and Sons, refinished with new color

Why is Gray and Sons the best place to entrust your luxury watch?

Rest assured that our 40+ years of experience and tens of thousands of repairs has allowed us to say without a doubt, that we are the most complete and customer-oriented high-end luxury watch repair shop in the US.

  • We are world-renowned experts in restoring antique and vintage watches.
  • We have six in house Swiss trained master watchmakers with over 150 years of combined experience.
  • We have in-house jewelers and polishers with the expertise to polish, refinish, and detail timepieces to the correct manufacturer’s specifications.
  • We can rebuilt stretched, broken bracelets to almost its original quality, even manufacturing missing parts
  • We are specialist in restoring dials, most commonly referred as dial refinish.
  • We can do complete overhauls of movements.
  • We can replace crystals, gaskets and water test watches to avoid water damage.
  • We have all the machinery, tools, instruments, knowledge, and ingenuity to do unimaginable jobs.
  • We have a multimillion inventory of original parts available to our watchmakers to do any service required for most major High End luxury watches.
  • We can even manufacture parts for antique and vintage watches and pocket watches that are no longer available.
  • We also offer in-house jewelry repairs for antique or modern pieces.
  • No job is too small or too large for our expert watchmakers and jewelers.
  • We are a team of experts working together to accomplish your total satisfaction.

In many instances, timepieces that the manufacturer is unable or unwilling to repair, or with repair costs very similar to the cost of replacing the watch come to our shop to get a second opinion and it is a great pleasure for us to look at the surprised faces of our customers when we tell them that

we can fix their watch and we will do it in a fraction of the time and cost that they had expected.

Have a second opinion, check with us and you will be surprised to see how good our repair jobs are and how much quicker we can give you your watch back, with a full 12 months warranty on our repair and customer-centered service.

Try us with your Audemars Piguet, Piaget, Hublot or Corum too. You will enjoy the experience of dealing with Gray and Sons Jewelers.


Our bracelet repair team will rebuild, restore and refinish stretched gold, two tone and stainless steel bracelets.

We work link by link to repair each piece and make the bracelet look almost like new again. A long and delicate process that gives an almost like new looking end result.

We have the experience and knowledge to custom make parts that are no longer available and rebuild movements back to their old glory days.

Our watchmakers have the knowledge to do incredible tasks and bring smiles to our customers.

Using the vast experience that we have gained through restoring, servicing, repairing, and rebuilding tens of thousands of timepieces for such a long time, our team expertise is second to none, we love what we do, and we consider our customers as extended family.

If you have a watch that is not working as it once did, send it to us. You will be amazed at your “as new looking” watch.

We work on all high end luxury watches and pocket watches.

From a crystal replacement or a battery, to a complete service and overhaul, we are ready and able to make you save time and money.


Our Miami Beach showroom is located across from the world-renowned Bal Harbor Shops.

If you are ever in the area please stop by, we would love to meet you and show you our boutique store and multimillion Dollar inventory of Patek Philippe, Rolex, Cartier, Panerai, Bulgari, Piaget, Richard Mille, Franck Muller, Audemars Piaget, Omega, Breitling, JLC and many more.

You can also visit our web site with up to date watches and state jewelry for sale. We buy new watches everyday, so visit us often to have first look at our new arrivals.

Or you can request our free monthly catalog that can give you a clear idea of this market trends, price comparison and it is a great reading material to start a new watch collection, improve what you have or buy the gift that you are looking for.

Keep in mind that we buy, sell and trade-in new items every day.

We offer the best prices on watches and jewelry as well as silver sets, flatware and gold coins.

Nobody beats our prices as we buy, restore and repair to resell to end users, as we have been doing for the last 40+ years.


We are a family owned and operated business and we count on our customers to recommend us to their friends.

We will exceed your expectations.

Gray and Sons Jewelers will bring back the beauty of modern, antique or vintage look to your watch and make it work as a watch should.



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