Special Project: Crushed / Smashed Run over by a car $25,000 Rolex President

Miracles Happen at Gray and Sons Jewelers. Believe it or not, this is a true story.

Miracles Happen at Gray and Sons Jewelers. Believe it or not, this is a true story.

Rolex before Gray and Sons Jewelers

It is stimulating for our watchmakers to be able to work on such a beautiful and unique Rolex watch involved in a story very hard to believe.
The happy ending begins here!

Rolex before Gray and Sons Watch Repair

It is stimulating for our watchmakers to be able to work on such a beautiful and unique Rolex watch involved in a story very hard to believe.

This story is so incredible that if you watch it on TV, you would just say  ’Who can believe this?”

So let's start from the beginning, the owner of this tank of a watch did not want to enter the supermarket wearing such a flashy Rolex President on his wrist, with this in mind he removed the watch and placed it in his pocket. He completely forgot about it while shopping and when he left, removing the car keys, accidentally dropped the watch at the parking lot of a busy supermarket.

When he got home and remembered about the watch, he thought it was lost, and took it as a loss at the beginning of the miraculous holiday season.

Nothing could be farther from the truth. Without him knowing it, he was going to be blessed twice.

Two days later a friend cals him and asked about his beautiful and personalized Rolex watch.

He started explaining about the terrible loss and his friend told him not to be so sad and to come to the front door, when he did, he saw his smiling friend holding in his hands his destroyed and beloved Presidential Rolex…

He was very happy to have it and so sad to look at the terrible condition of the watch that had been run over by a car.

Rolex President, 18K Yellow Gold Dress Watch, Ref 18078.

Then the second blessing happened when he shared this story with another friend and he referred him to Gray and Sons Jewelers.

He called, spoke to the manager, and explained what happened and gave an overview of the condition of the watch.

He was told not to panic, that he was in good hands and he brought the watch for service.

The happy ending begins here!

Rolex has a very well built case, made of a single piece of gold, robust and strong, we knew it but we have never seen anything like this before.

Detailed Description

Considering that the watch had been run over by a car, the condition of the watch was still surprisingly looking good.

This is a complicated Swiss movement with intricate features mounted inside an solid 18k gold case.

At plain sight, the weight of the car had bent the deployment clasp and damaged the bracelet.

The diamond bezel was bent and cracked too, the crystal was gone, crown, hands, and dial were severely damaged.

The case was however flattened and out of its original round shape.

When the watch was opened to review the movement we realized how good and strong a Rolex watch is. It had a smashed ruby jewel, the second sweep hand wheel destroyed and a few wheels were damaged, it was full of glass debris but still believe it or not, in one piece. This speaks highly about this manufacturer.

 Our Swiss-trained watchmakers and jewelers took the job with great passion, we had many meetings and discussions in regards to the best way to proceed and repair the watch at a cost that made sense to the owner. Our teamwork, experience, and ingenuity kept challenging each one of us for days in a row.

This was a unique opportunity for our watchmakers and jewelers to show the quality of their workmanship and teamwork.

Even the owner, Keith Gray, was involved and his 40 years of experience and input were very important to complete the job successfully and in the time frame we promised.

 This was an incredible challenge, and we, at Gray & Sons, make it personal to bring every timepiece back to its original splendor, and we enjoy doing it following the traditions of the Haute Swiss Horology, not skipping any difficult work and not taking shortcuts.

So, the process begins, the movement is removed and completely disassembled down to its bare components.

Parts will be put through a multiple-stage cleaning process that will use three different solutions to wash away broken crystals and parts, dirt, and old dried lubricants accumulated through the years. We will look at all the parts and replace the damaged ones, then reassemble the watch piece by piece, wheel by wheel, screw by screw, and apply four different synthetic oils to get the watch running perfectly.

Meanwhile, our jewelers will carefully work to repair and reshape the damaged case and the bezel, so they will fit together again correctly.

A brief story about Gray & Sons Inspired Jewelers and Watch Experts
#1 Specialist on Rolex, Patek Philippe, Panerai, Cartier, Audemars, Omega, Jaeger LeCoultre, and all Swiss-made timepieces
Miracles Happen at Gray and Sons Jewelers - 18k Gold Rolex President Ref 18078 Watch Repair

One of our Swiss-trained master watchmakers will look into the assembled movement and will replace gaskets to assure water resistance.

At the same time, our Rolex Presidential bracelet repair team will work their magic with the smashed links and clasp.

Miracles Happen at Gray and Sons Jewelers. Believe it or not, this is a true story.
It is stimulating for our watchmakers to be able to work on such a beautiful and unique Rolex watch involved in a story very hard to believe.
The happy ending begins here!

Not an easy task, it requires patience, timing, experience, and teamwork to make this complete miracle happen.

 When the case, bracelet, and buckle are repaired, they will be sent to one of our highly experienced watch polishers to detail and buff up the gold to its original beauty.

Rolex President, 18K Yellow Gold Dress Watch, Ref 18078.
Detailed Description
A brief story about Gray & Sons Inspired Jewelers and Watch Experts

Our watchmakers are specialists in Swiss manufactured simple or complicated movements.

They have trained for years getting to know all the parts and how to better correct and prevent malfunctions and regulate the accuracy of timekeeping.

 So, while the watch is being polished, the master watchmaker in charge will observe the movement work.

We, at Gray & Sons, only do this the old-fashioned way of the antique watchmakers, time-consuming, maybe, but we will make sure that it will keep time as it was designed to. The movement is put together again to start working on the regulation, timekeeping accuracy, power reserve, and synchronization of all the parts involved for this magnificent movement to keep time.

 Then the watch will be re-cased, and for the final checks, two specialists, separately, will test the power reserve of the movement manually, will use winding wheels too, and finally will use pressure testing machines to check for leaks on the seals and gaskets recently installed.

The watch is almost ready to be shipped back and as a final stage, we will have another associate check everything all over again with new eyes and have these final tests done once more before we give it back to the happy owner.

A different story for sure, with the same ending that our customers are used at Gray and Sons Jewelers: excelence in the work we do.

Our customers are our extended family and their recommendations are their way of thanking us for a job well done.

Miracles Happen at Gray and Sons Jewelers - 18k Gold Rolex President Ref 18078 Watch Repair

Rolex watch after Gray and Sons Jewelers

It is stimulating for our watchmakers to be able to work on such a beautiful and unique Rolex watch involved in a story very hard to believe.
The happy ending begins here!
Rolex President, 18K Yellow Gold Dress Watch, Ref 18078.

Rolex President, 18K Yellow Gold Dress Watch, Ref 18078.

Detailed Description

Brand:  ROLEX

Model:  President

Reference:   18078  automatic timepiece.

Case: Round 18k Yellow Gold, 36 mm diameter.

Bezel: Diamond bezel.

Screw-in Crown: Yes.

Dial:  Black Dial Gold Roman Numerals with day and date.

Date: Yes, Cyclops lens.

Crystal: Scratch-resistant sapphire

Case back: Solid.

Movement:  Automatic caliber Caliber 3035 with 27 jewels and 48-hour power reserve.

Complications: None.

Water Resistance: 300 ft.

Bracelet: President 18k yellow gold, with bark finished links.

Clasp: Rolex original 18k yellow gold deployment buckle.

Manufactured: by  Rolex - Made in Switzerland

MSRP: $25,000.00

For a bit over 100 years, Rolex has designed, manufactured, and promoted excellent timepieces with extraordinary resale value and the best marketing money can buy.

Rolex uses high-quality materials to produce their luxury watches, from high-grade stainless steel to every shade of gold and platinum and in many cases surrounding the dial with diamonds and other precious jewels.

Rolex caliber 3035 was launched in 1977 and was the first high-beat caliber produced by Rolex, it increased the balance speed to 28,800bph with a greater level of accuracy and strength not seen before. This new speed made the second-hand tick eight times per second, making the sweep of the hand very smooth and also included the first movement with a quickset function so characteristic of the Rolex watch line.

Some of the most desirable and collectible vintage Rolex use this movement.

Rolex always focussed on quality and performance, patenting many features that we take for granted today but at the time were revolutionary. Rolex never stopped to focus on the best materials and technology to produce a strong and long-lasting watch, proof of which is this unbelievable story I am about to tell you.

A brief story about Gray & Sons Inspired Jewelers and Watch Experts

 For over 40 years, the focus of this family-owned and operated business has been selling meticulously restored & like-new condition Certified Preowned Watches and one-of-a-kind estate jewelry pieces.

We are always acquiring new watches and jewelry pieces, so please check our website frequently or sign up for our free monthly catalog, it will give you a good sense of market values and what is trending in our industry and it's free!!

If you have an item that you are interested in selling, we can help sell your piece too! We have sales specialists that are fluent in Spanish, French, Polish, and Russian. We have six in-house Swiss-trained watchmakers and two polishers to handle all your watch repairs and service issues.

TIP of the day:  It is good to know that the most common service call we get at the shop is due to winding the watch while wearing it, which causes an extreme bending force in the crown, stem, and automatic mechanism forcing an unnecessary repair completely out of warranty, and a close second to that one is that while winding it out of the wrist, dropping the watch to the floor, which in case of hard floors would be a disaster.

We always recommend winding the watch on top of a desk, bed, or table.

If you have a watch that is not working as it once did, send it to us. You will be amazed at your “as new looking” watch.

Our Miami Beach boutique showroom is located across from the world-renowned Bal Harbour Shops.

If you are ever in the area please stop by, we would love to meet you and show you our large inventory of watches and jewelry.

Hope this brief intro to our company makes you feel reassured that you are dealing with a reputable, long-standing and honest company.

Your watch will be in good hands.

 #1 Specialist on Rolex, Patek Philippe, Panerai, Cartier, Audemars, Omega, Jaeger LeCoultre, and all Swiss-made timepieces

You have a special watch, you care about and love, make sure you take it to a watchmaker that will love the job he does for your very special watch.

Visit Gray and Sons Jewelers, a one-stop source for all your luxury watch and high-end jewelry needs throughout Florida, especially in Miami, Coral Gables, Miami Beach, Sunny Isles, and Fort Lauderdale. Gray and Sons has an excellent reputation with many customers in New York, Massachusetts, California, Texas, Nevada, Pennsylvania, and Chicago.

Don’t hesitate to contact Gray and Sons customer service and have a look at the helpful FAQ on the website www.grayansons.com.

If you like what you see, you will love the people that will be taking care of your business.

Sell, Buy, Consign, Repair, we are here to guide you and support your needs. We will exceed your expectations.